Top 5 Real Estate Marketing List

Real Estate Marketing List are a great strategy for real estate investors looking to get the word out about their business. Direct mail is quite simple to use. Decide on your target audience, choose the type of mail you are sending (postcards, yellow letters, brochures, etc. ), write actionable copy, and send it! 

It is impossible to list all the benefits of direct mail marketing. The largest advantage is that this form of marketing is highly targeted, so you only get the most qualified leads. Also, direct mail is easy to measure.  Analyze which strategies are working (or not) by tracking key metrics and make decisions based on the actual results. Investors can also tailor direct mail to fit their specific needs. If necessary, you can address customers by name and modify your language based on their preferences and needs.

What Are Real Estate Mailing Lists?

A real estate mailing list is a curated list of potential clients. If investors are looking for their next deal, mailing lists provide a list of names (along with their specific contact information) for them to contact. Mailing lists are the foundation for direct mail marketing campaigns. At the end of the day, it is the list that investors will use to determine which marketing materials to send. It is important to note, however, that many Real Estate Marketing List are carefully crafted and curated. There is usually a theme behind each listing and not just several random homeowners. Some real estate mailing lists may include only homeowners who are behind on their mortgage payments and in distress. That said, it’s important to know the recipients on each list; that way investors will know how to approach each and every lead.

How To Target The Right Real Estate Mailing Lists

Direct mail campaigns must target motivated sellers in order to be successful. Motivated leads are individuals in need of selling their home quickly for whatever reason. A job move may be in their future, or an impending foreclosure may drive them out. However they are motivated, investors must position themselves as the trusted source of information.

If you are ready for your direct mail marketing campaign results to sky rocket, start by targeting these five property mailing lists:

• Tax Default Lists
• Vacant House Lists
• Expired Listing Lists
• Pre-Foreclosure Lists
• Out-Of-State Landlord Lists

Tax Default Lists

The default tax list consists of individual homeowners who were unable to meet their tax obligations. Tax defaults occur when homeowners fail to pay their taxes for one reason or another. Defaulted homeowners are motivated homeowners, regardless of the reason they are on the list. When taxes aren't paid, a lien may be placed on a homeowner's home, or the home may be taken. Thus, investors should locate distressed homeowners using tax default lists and offer them a solution. In many cases, people who default on their taxes are better off selling to an investor than risking ramifications. Direct mail aimed at a tax default list needs to describe empathy and, more importantly, offer assistance.

Vacant House Lists

Vacant house lists are lists of houses that are owned by homeowners but are not occupied. A vacant house list usually consists of landlords with vacant houses; that, or a variety of other scenarios. I don't know what the reason is, but the list is straightforward: its purpose is to identify homes without anyone living inside them. Nevertheless, vacant house lists are always a good place to start for investors who are searching for a deal. There is a possibility that the owner might be motivated to sell. It is certainly true that vacancies can be incredibly costly, and some owners might elect to sell rather than continue to suffer losses. The marketing of vacant houses must, therefore, be approached differently from marketing of tax default lists. The message will read differently, but still serve the same purpose: to buy the home.

Expired Listing Lists

Expiring listing lists gather sales that have never been completed within a specific geography. There is a way to find out if a home failed to sell in its most recent attempt at a transaction. Furthermore, expired listings are most likely the property of another motivated seller. At the very least, the owner has listed their home for sale, which bodes well for investors launching a direct mail campaign. To gain access to expired listings, simply visit the MLS for the information. There, you’ll be able to curate your own list of homes that are already listed. The only thing left to do is convince the owner that you are the right person to sell to.

Pre-Foreclosure Lists

In local courthouses you will find the names and addresses of everyone who is behind on their mortgage payments. These details are public records. The only thing investors need to do is go to the local courthouse to see which homes are currently delinquent. It is possible that homeowners who are behind on their payments will sell sooner rather than later. There is no other option than to let your house go into foreclosure. Here, investors should exercise empathy and-above all else-offer a helping hand.

Out-Of-State Landlord Lists

Leads from out-of-state landlords have proven to be effective. Owners that live outside the state may prefer not to deal with the burden of managing a property elsewhere. Because of this, investors should pay special attention to property cards with out-of-state addresses; they may suggest a motivated seller is just a phone call away.